New Amsterdam Watermelon Vodka offers a crisp, refreshing taste with a sweet, juicy watermelon flavor that's both natural and vibrant, without being overly sugary. New Amsterdam Vodka was launched in 2011 by E. & J. Gallo Winery, known for its focus on delivering high-quality spirits at an accessible price point. The brand quickly expanded its flavored vodka line to include popular options like watermelon, catering to a market seeking versatile and enjoyable spirits for cocktails or sipping. You should consider trying it for its smooth finish and authentic fruit flavor, making it perfect for summer cocktails, mixed drinks, or even a simple serve over ice. It provides a delightful and easy-drinking experience for those who appreciate flavored vodkas.