New Amsterdam Gin is known for its smooth, crisp taste with prominent notes of citrus and a subtle juniper finish. It's a modern American gin, eschewing the heavily botanical profiles of traditional London Dry gins, making it approachable for a wide range of palates. It gained popularity for its accessible flavor profile, aiming to appeal to a broader audience who might find traditional gins too strong. One should consider trying it for its versatility in cocktails, its smooth taste that's easy to enjoy neat or on the rocks, and its affordable price point, making it a great option for everyday sipping or mixing.