New Amsterdam Gin is a modern American gin known for its smooth, approachable taste. Unlike traditional gins that are heavily juniper-forward, New Amsterdam Gin features a lighter botanical profile, with citrus notes of orange and lime, and a subtle sweetness. It's distilled five times for exceptional smoothness.
The brand was launched in 2007 by E. & J. Gallo Winery, aiming to create a gin that would appeal to a broader audience, particularly those who found traditional gins too intense. Their goal was to produce a versatile spirit that could be enjoyed neat or in a wide range of cocktails without overwhelming other flavors.
One should consider trying New Amsterdam Gin if they are new to gin or prefer a less juniper-heavy spirit. Its smooth, clean, and citrusy profile makes it excellent for classic cocktails like gin and tonics, martinis, and Negronis, as well as for creating new, refreshing concoctions. Its affordability also makes it a popular choice for home bartenders.