Michelob Ultra Zero offers a crisp, clean taste with a light body, designed for those seeking a refreshing beer experience without the alcohol or high calories. It's a recent addition to the Michelob Ultra family, which itself emerged from the Michelob brand (established 1896 by Anheuser-Busch) to cater to health-conscious consumers. You should consider trying it if you want a beer that fits an active lifestyle, offering the flavor of a light lager without the alcohol content, making it suitable for any occasion.