High Noon Vodka & Soda is known for its light, crisp, and refreshing taste, often with a hint of natural fruit flavor. It's a relatively new player in the ready-to-drink (RTD) alcoholic beverage market, gaining popularity for its use of real vodka and real fruit juice, distinguishing itself from malt-based seltzers. You might consider trying it if you're looking for a low-calorie, gluten-free, and natural-tasting alternative to beer or mixed drinks, perfect for a casual social setting.