High Noon Tequila Fiesta is a ready-to-drink hard seltzer. It typically offers a refreshing taste with real fruit flavors and a hint of tequila, making it a lighter and less sweet option compared to traditional cocktails. High Noon was launched by E. & J. Gallo Winery in 2019, initially focusing on vodka-based seltzers, and later expanding to include tequila-based varieties like the Fiesta pack to tap into the growing popularity of tequila and canned beverages. One should consider trying it for its convenience as a pre-mixed, portable drink, its lower calorie and sugar content compared to many alcoholic beverages, and its light, crisp taste that's often preferred for casual social occasions or warm weather.